AboutUs
Our story starts in 2008, when we met during our summer internships in corporate retail. They say it’s the hardest to make friends in your 20’s and if that is true, then we are the lucky ones. With shared passions for product and effortless style our friendship was formed. It grew beyond the internship and we learned to trust eachother’s advice in style and turns out in husbands too! In 2013, Nicole’s dream of becoming a matchmaker came true and she introduced Lauren to her now husband. And just like that, we are besties forever. As we navigated through our careers in women’s apparel and home categories, we had our friends texting us on the side - what should I wear tonight? Does this make my butt look big? Be Honest! What should I wear to a wedding? And then we had kids and topics shifted to questions about the best baby onesies, baby bouncers and bottles. And then the post-partum era hit us and we found ourselves consulting on what jeans are flattering, what staples do I need to build a practical closet as a mom of little ones. Style evolves so most of our responses gave options at different pricepoints, in retail we call that good, better and best.
We’re here to take those conversations out of our text chain and share them with you. Let’s be besties.